The Benefit Card in the Public Sector

Since the introduction of § 18a TVöD VKA, the benefit card has become a popular tool in the public sector. With modern smart cards, you provide your employees with the convenient opportunity to use tax-free allowances flexibly—whether in supermarkets, at local small businesses, or for services. Unlike traditional vouchers, which are often limited to specific products or services, benefit cards allow for individual use based on your employees' needs.

This solution also offers many advantages for you as an employer:

• Tax benefits
• Flexibility
• Employee satisfaction

What’s special about smart cards is that the balance can even be saved, allowing your employees to decide when and for what purpose they use the funds. This shows appreciation and creates a positive work environment!

The Benefit as a Sign of Appreciation

Employers in the public sector have the opportunity to send a strong message with the benefit card! It’s not just about monetary incentives but also about the flexibility this benefit option offers. Especially in the public sector, where salary increases can often seem rigid and slow, flexible benefits are a modern and dynamic alternative to strengthen motivation and employee retention.

Attention: What HR Managers Should Consider

A common mistake many HR managers make is assuming that the same 2–3 benefits are attractive to all employees. However, this "one-size-fits-all" approach no longer works. Instead, you should give your team the freedom to choose their benefits individually—based on what personally appeals to them and is most useful.

This flexibility not only increases satisfaction but also shows that you truly value your employees' individual needs. When employees feel seen and heard as individuals, a positive work environment is created where everyone feels valued and supported. Offering a personalized benefits solution is an important step towards stronger employee retention and a more attractive employer brand. Instead of drowning in administrative work, you can rely on personalized solutions—and that’s easier than ever with the HelloBonnie Smartcard!

Curious? Let’s Talk!

If you want to learn more about how personalized benefits can enrich your company, visit HelloBonnie. With our innovative solution, your company can finally offer tailor-made benefits that are perfectly aligned with the personal wishes and needs of each team member—leading to more satisfaction, motivation, and success in the team.